SEATTLE, WA – Oberto Snacks’ Cattleman’s Cut Brand, one of the fastest-growing
brands in the booming beef jerky category, is introducing the new 9-ounce Texas Style Flank Steak Beef
Jerky later this month – marking the first ever flank steak jerky. To create this brand-new product line,
Oberto marinates long strips of flank steak for 48 hours before slow-cooking them to create a unique,
extra-tender spin on beef jerky.
“We’ve seen a remarkable response from customers about this new product,” said Oberto Snacks
President and CEO Tom Hernquist. “The delicious taste and very tender texture of our new flank steak
product are unlike anything else in our category. It’s a perfect fit for our loyal consumers who want
great tasting, high quality beef jerky at an excellent value.”
Flank steak is one of the most popular cuts of meat. Through Oberto’s research 1 for this new
Cattleman’s Cut product, the company found a strong desire that consumers have for a jerky product
made from this cut of beef. In fact, according to Oberto’s research, nearly two-thirds of consumers
surveyed said that they would definitely buy a flank steak jerky!
Cattleman’s Cut has shown meteoric growth since its introduction in 2016. In less than three years, it is
already the fourth-largest brand in the convenience channel, and is growing +99% year over year 2 .